Automated Review Generation: The Winner's Workflow
A step-by-step look at the automated review generation workflow used by the fastest-growing Australian service businesses.
Asking for reviews manually doesn't scale and doesn't survive a busy week. Every business hitting 4.7+ stars at scale runs the same basic automated workflow — here it is end-to-end.
The 5-step workflow
- Trigger — job marked complete in your CRM, invoicing tool or calendar.
- Delay — wait 2 hours so the customer is still in 'happy moment' mode.
- Send — SMS-first request with a direct review link, fallback to email.
- Route — under-4-star feedback goes to the owner privately, not Google.
- Follow up — automated reminder at 48 hours, final touch at 5 days.
Why timing matters more than copy
A great message sent 7 days late converts worse than an average message sent 2 hours after the job. The post-service window is where customers are most willing to advocate for you.
Compliance built-in
The workflow above is fully ACL-compliant: every customer is asked the same way and every customer chooses where to share feedback. There's no review gating — just smart routing of who hears the bad stuff first.
About the author
Altitude Reputation Team
Australian Reputation Management Specialists
The Altitude Reputation team has helped hundreds of Australian service businesses grow their Google reviews, improve local rankings and turn customer feedback into a repeatable lead source.
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