Case Study: How a Brisbane Plumber Went From 4.1 to 4.8 Stars in 90 Days
A real Altitude customer story — including the exact strategy, timeline and revenue impact of going from 4.1 to 4.8 stars on Google.
When a 12-person plumbing business in Brisbane's northern suburbs joined Altitude, they had 87 reviews and a 4.1-star average — solid, but not enough to consistently beat competitors in the Map Pack. 90 days later, they were at 4.8 stars with 154 reviews and a 41% increase in inbound calls.
The starting point
- Google Business Profile rating: 4.1 stars (87 reviews)
- Map Pack visibility: ranked 4th–6th for core keywords
- Inbound calls from GBP: ~120/month
- Manual review requests: inconsistent, owner-dependent
What we changed
- Connected Altitude to their job-management software so every completed job triggered a review request 2 hours after completion.
- Used SMS-first requests (not email) — open rates jumped to 94%.
- Set up alerts so any review under 4 stars went straight to the owner's phone for a personal call within 30 minutes.
- Replied to 100% of reviews within 24 hours using Altitude's response templates.
The 90-day result
- Rating: 4.1 → 4.8 stars
- Total reviews: 87 → 154 (+67 in 90 days)
- Map Pack position: now #1 or #2 for all core keywords
- Inbound calls: 120/month → 169/month (+41%)
- Estimated additional revenue: $14,700/month at $300 avg job value
"We thought we needed more Google Ads. Turns out we just needed more recent reviews. Altitude basically pays for itself ten times over."
About the author
Altitude Reputation Team
Australian Reputation Management Specialists
The Altitude Reputation team has helped hundreds of Australian service businesses grow their Google reviews, improve local rankings and turn customer feedback into a repeatable lead source.
Put this into practice
Start your 14-day free trial — no credit card required.